Find your real cost per booked job and return on every lead dollar – in simple or advanced mode. Compare two lead sources side by side with platform presets.
Move the sliders to match your numbers and see your real return per lead dollar.
Select presets or adjust sliders to compare two lead sources.
This is the number that matters – not cost per lead. A cheap lead that closes 5% of the time costs far more per booked job than an expensive lead that closes 35%. Cost per booked job = (leads × CPL) ÷ jobs booked. See full cost benchmarks by channel →
Revenue generated per dollar spent on lead acquisition. A 5× ROLS means for every $1,000 you spend on leads, $5,000 comes back in revenue. Most healthy tree service businesses target at least 3× ROLS before scaling a channel. Below 2× means the channel is likely unprofitable after overhead.
Customers are worth more than one job. A homeowner who hires you for a removal may come back for trimming, stump grinding, and seasonal work – and refer neighbors. The LTV multiplier adjusts your CAC calculation to reflect the full customer relationship, not just the first job. A 1.6× multiplier means the average customer is worth 60% more than their first job value over time.
Cost is only one factor. Two channels with identical cost per booked job can produce very different outcomes if one builds compounding assets (reviews, brand recognition, repeat customers) and the other resets to zero when you stop paying. Use the Lead Source Scorecard to rate any channel across all six dimensions, not just cost.
See what exclusive, phone-verified leads matched to your service area would actually cost per booked job in your market. One company per territory. 15-minute call.
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